In Profile: Sprint Nextel

In
1986, Sprint led all U.S. telecom companies by completing the first
100% digital fiber optic network. By 1987, Nextel established itself as
a force in the world of wireless communications with acquiring Dial
Call and OneComm; it also acquired all of Motorola's SMR licenses which
are basically mobile radio. In 1993, Sprint and Centel became a
provider of local wireless and long distance phone services.
In
2005, Sprint and Nextel completed their merger. The strength of Sprint
Nextel is, since the merger, the company now has more market share than
it did before. Their main consumer market is that of cell phone
services. Services of the company include nationwide services; direct
connect walkie-talkie services, IP broadband, internet ready phones,
and smart devices. A smart device for example is a phone with GPS,
Bluetooth capabilities and operating systems. The company is connected
to countries around the world and has introduced wireless data
solutions.
A company like Sprint Nextel has a lot of
opportunities in their market. Sprint Nextel has form alliances with
various other companies such as Cisco Systems, Hewlett Packard, IBM,
and Nortel Networks. Based on research on this company I think their
next opportunity is Voice over IP or VOIP. With eBay's recent
acquisition of Skype, it seems that this market for VOIP is about to
really take off. I think it's in Sprint Nextel's best interest if they
got into this arena as well such as partnering with Vonage for example.
Currently Sprint Nextel and Avaya are in early talks of
partnerships at the moment. Even though Sprint Nextel is a well
established company, a SWOT analysis also consists of weaknesses and
threats. A weakness to Sprint Nextel is when the two companies merged,
they dealt with two separate networks so it will take time to integrate
both. Due to the merger, Sprint Nextel has to move personnel from place
to place to adjust for its new employees and moving equipment around
can sometimes cause trouble as well.
Even though the two
companies have become more powerful by merging, there are always
threats to every company out there, Sprint Nextel is no exception.
Threats come in the form of competition, which are Research in Motion
LTD, American Tower Corp and WebEx Communications. Sprint Nextel being
a solid company, has I believe more strengths and opportunities than
weaknesses and threats. It must be with constant determination to
excel.
Posted at Wednesday, December 21, 2005 by MartinezMic
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Sinja January 11, 2006 07:49 PM PST
As a third-party employee of Sprint through an affiliate company, I can tell you that Sprint is already at the forefront of VOIP technology, and will soon have the market by the balls, so to speak.
Sprint's 'Ready Link' technology (which is the walkie-talkie feature) will be replacing the Nextel version. Ready Link uses digital signals and VOIP technology, whereas Nextel uses analog bands, similar to taxi cab and police dispatch services.
The acquisition of Nextel (and believe me, it was an acquisition) was ingenious on the part of Sprint. Nextel was a failing company on outdated, niche technology, and no one could afford to update them so they could get back in the black. Noe one... but Sprint. With the acquisition of Nextel by Sprint, everyone wins. |
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